Contributor

Chris Curtin and Bob Greenberg

Contributor



Chris Curtin

Vice President, Digital Strategy, Corporate Marketing
Hewlett-Packard Company


Chris Curtin is vice president of Digital Strategy for Corporate Marketing at HP, where he is responsible for driving the HP brand in existing and emerging digital channels. His oversight includes corporate media buying, creative partnering with companies like MySpace and managing HP.com, the company’s global web presence. In overseeing HP.com, Chris is responsible for driving next- generation activities for the site, which includes initiating new online customer experiences and web publishing operations.

Prior to HP, he spent 13 years at The Walt Disney Company, culminating in his position as vice president of Global Media & Technology. In this role, he directed Disney’s new media marketing and technology initiatives. He was also in charge of global media buying and planning for Disney Parks and properties around the world.

While at Disney, Chris served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube.

He also served as a special adviser to Michael Eisner as vice president of Corporate Synergy and Special Projects. His first role at Disney was director of government relations in Washington.

He began his career at Robinson, Sawyer and Miller, a crisis communications firm.

Chris holds a bachelor’s degree in political science from Denison University and a juris doctor degree from Georgetown University.

Bob Greenberg

Founder, Chairman, CEO, Global Chief Creative Officer
R/GA


Bob has been a pioneer in the advertising and communications industry for over three decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Johnson & Johnson, L’Oréal Paris, MasterCard, Hewlett-Packard, Nike, Nokia, and Walmart.

R/GA is one of the world’s most influential advertising agencies, emphasizing the importance of integrated strategies, creative excellence, and innovative technology. The agency has offices in New York, San Francisco, and London, with plans to open in Singapore and São Paulo, Brazil in early 2010.

Throughout his career, Bob has won almost every industry award, including the Academy Award, CLIOs, Cannes Lions, and the D&AD Black Pencil. Other awards include Mayor Bloomberg’s “Made in NY” Award in 2008, BDA Lifetime Achievement Award in 2007, CLIO Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design.

Bob serves on the boards of numerous schools and organizations focused on the importance of design and the creative process. He is on the Board of Directors of the Brooklyn Academy of Music, Dean’s Council Advisory Board of Tisch School of the Arts, ITP (Interactive Telecommunications Program), Parsons School, the Berlin School of Creative Leadership, VCU Brandcenter, and the American Association of Advertising Agencies.

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