Dan Gross is one of the foremost leaders in the gun violence prevention movement, having co-founded and directed the Center to Prevent Youth Violence (formerly PAX) after his brother was severely wounded in a shooting at the Empire State Building in February 1997. Since 1998, CPYV has created and implemented innovative public health and safety programs such as the ASKing Saves Kids and SPEAK UP programs. Prior to co-founding and directing the Center to Prevent Youth Violence, Dan was the youngest-ever partner at the JWT advertising agency, managing accounts such as Kodak, Lipton, and Warner Lambert. Dan launched his advertising career at Lintas after earning a B.S. in Psychology, with a minor in economics, with honors, from Tulane University in New Orleans.