Derek D. Rucker Professor of Entrepreneurial Studies in Marketing, Kellogg School of Management, Northwestern University

Professor Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management at Northwestern University, where he teaches advertising strategy. To learn more about the Kellogg School Super Bowl Ad Review, visit: http://www.kellogg.northwestern.edu/news/superbowl/index.html.