Derrick Ashong Founder/CEO of amp.it. Creator: World Cup of Hip Hop. I bring good things to life.

Derrick N. Ashong, also known as DNA, is an Emmy-nominated TV host, producer and pioneer in multi-platform interactive content. He is the founder of amp.it, a tech startup that drives and measures engagement for digital content, and creator of two-time Emmy finalist "The World Cup of Hip Hop: Take Back the Mic." He made it from a house with no running water in Accra, Ghana to the Ivory Tower of Harvard, which he attended first as an undergraduate, then as a Ph.D. student researching how Open Source software concepts could influence the content industries. He has been a TED Fellow, a Paul and Daisy Soros Fellow, and has spoken on 5 continents, including for UK Parliament, the United Nations, and Stanford and Harvard Business Schools on issues of Tech and Society.