Dr. Gino Yu has taught and established multimedia programs and initiatives at institutions including the University of Southern California, the Hong Kong University of Science and Technology, and the Hong Kong Polytechnic University. He is currently an Associate Professor and Director of Digital Entertainment and Game Development in the School of Design at PolyU where he serves as Program Leader for the MSc in Multimedia and Entertainment Technology and M-Lab, a commercially oriented digital entertainment laboratory he co-founded that provides consulting, research, instruction and develops new commercial opportunities. He founded the Hong Kong Digital Entertainment Association in 2000 and organised Asia's first video game conference in 2001. He's also hosted the 2009 edition of the Toward a Science of Consciousness Conference, Wikimania 2013, and co-curates TEDxHongKong. Dr. Gino Yu received his BS and PhD at the University of California at Berkeley in 1987 and 1993 respectively and has over 80 conference and journal publications. His main area of research focuses on the application of media technologies to cultivate creativity and promote enlightened consciousness. He has spoken at international events including TED, the World Knowledge Forum, the Cannes Lion Festival, rAsia, and the Creative Leadership Summit.