What began as music chart dominance for the rap music phenomenon 50 Cent, has quickly transformed to success in corporate America as a multi-tiered business mogul to be reckoned with. Recognized as one of the most talented and prolific musicartists of his time, 50 Cent has managed to leverage his star power into record-breaking brand extensions encompassing a broad spectrum of businesses. His most recent venture is a premier audio headphone and accessories brand, SMS Audio, consisting of over-ear and in-ear styles to provide listeners with the highest caliber ofstudio-mastered sound. In a recent partnership with Feeding America, each U.S. product purchase on SMSaudio.com provides 250 meals to hungry Americans.