As CEO of Organic Valley for the last 25 years, George has led the way in organizing organic farmers, securing fair pay prices, and building market demand for organic foods. Under George’s leadership, Organic Valley has grown into one of the nation’s leading organic brands and America’s largest cooperative of organic farmers, representing more than 1,700 families nationwide. Notably, George was instrumental in developing the national organic standards for USDA Organic certification. His entrepreneurial spirit and commitment to sustainable agriculture illuminates how businesses can successfully learn from nature and be change agents in defense of our natural resources. George is NRDC’s 2012 Growing Green Award winner in the Business Leader category.