Digital Strategist, Intelligence Analyst, Co-Author: EVOLVE: Marketing (as we know it) is Doomed!, CEO ArCompany
Hessie is the CEO of ArCompany, currently helping companies realize the value of social intelligence and its effects on the inevitable next level: the operationalization of social. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and mom.
Hessie has over 13 years in technology, including start-ups, banking, and digital and social media advertising. Her experience with companies like Ogilvy, Rapp, Isobar Digital, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, UPS, Lexus, Esso, Jugnoo and Overlay.TV, has resulted in performance-driven programs encompassing disciplines in digital/social media; direct marketing, database management, sponsorship marketing, and loyalty/CRM.
Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.