Jay Marose is an independent communications professional specializing in strategic public relations, entertainment and action-sports delivering results through a wide network of media and personal contacts. The focus of each campaign is creating “Opportunities for Discovery” -- tapping into trends, bringing together brands, media and the public -- to create a deeper, emotional impact for client messages; not to sell a story. Whether politics, pop culture or consumer products, people take their brands personally. You can’t tell consumers they’re wrong. Create the circumstances for them to discover for themselves what’s right.
Jay proved his creativity, passion and ability to execute starting at the age of 17 at the world-famous Ron Jon Surf Shop, winning over two dozen ADDYs and a NoRMA as part of a 2-person marketing team, before the age of 20. He honed his skills working with international brands, such as RJ Reynolds, the Fruit of the Loom companies, SKYY Vodka, TiVo, Chrysler, Absolut, Primedia, Quiksilver, Red Bull and Tribune Media. As the marketer for Swiss Bank Corporation’s Interest Rate Derivatives group, International Finance Review singled out his work for creating a brand in a crowded and competitive banking environment, leading to their top ranking for their financial instruments.
At the center of some of the biggest trends in popular culture -- including as personal publicist for The Osbournes family and Queer Eye for the Straight Guy --Jay brought big brand thinking to the world of entertainment, following a decade of launching some of the biggest musical acts including Backstreet Boys, NSync, LFO and O-Town. As co-founder of Transcontinental Media in Orlando, Jay went on to work with TLC, Blaque, Pink, Mandy Moore, Tiffany, Lisa “Left Eye” Lopes, Tha Row / Death Row Records and its founder, Suge Knight.
With a strong background in event production, Jay has conceived, designed and produced events in North America from 25,000 person concert benefits to Sundance Film Festival guerilla marketing events and has featured as an entertainment marketing expert in The New York Times, Vanity Fair, Los Angeles Times, Blender, Spin, Raygun, CNN, E!, MTV, The Soup, VH1 as well as appearing as himself in ABC’s Making the Band and VH1’s Supergroup.
Clients have included: The N9NE Group; owners and operators of Ghostbar, Rain, Moon, The Playboy Club, N9NE Steakhouse, and Nove Italiano in The Palms Casino Las Vegas, Dallas and Chicago, RipeDigital TV, Alterna Haircare, iCandy TV, Universal Music, DirecTV’s CD USA, and Rocket XL. As co-creator and producer of The Polaroid Malibu Beach House on Carbon Beach in Malibu, Jay set a new standard for experiential marketing. In addition to independent work, Jay has consulted with a number of agencies including Burson-Marsteller’s Technology Practice and PainePR.