Jenny Darroch Marketing strategy expert, Drucker School of Management

Dr Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of She specializes in marketing strategy - in particular market definition and market segmentation, with a special interest in marketing to women.

Author of three books including "Why Marketing to Women Doesn't Work" and "Marketing Through Turbulent Times" and over 30 research articles.

Dr Darroch holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation.

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