Along with his adventures, Johan seeks to give back to the community with such charitable involvements as being an Ambassador for International Union for Conservation of Nature (IUCN), MinStoraDag and Swedish Postcode Lottery, Honorary Goodwill Ambassador, Nepal, and is a member of The Explorers Club. In between travels, Johan also manages to hold lectures with topics ranging from motivation to eco-friendly awareness, as well as publishing a photobook titled Seven Summits – The Photobook, featuring images from his Seven Summits journey.
Johan’s famed project to-date includes his 2008 Seven Summits journey, in which he reached the summits of the highest mountains on each of the seven continents, including Mount Everest, Mount McKinley, and the Vinson Massif. With his first expedition being a result of a wager in 1994 (biking from Stockholm to Morocco in 52 days), Johan has continuously sought out more ambitious projects. Johan has been featured on globally renowned media outlets such as the BBC, CNN, the Discovery Channel and the National Geographic Channel.