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John Burke is the president of Trek Bicycle and the author of “12 Simple Solutions to Save America”. He began working at Trek Bicycle in 1984 and has been president of the company since 1997. In addition to leading Trek, John served as chairman of President George W. Bush’s President’s Council on Physical Fitness and Sports and is a founding member of the Bikes Belong Coalition. John is an avid cyclist who has finished Ironman Wisconsin twice as well as completing the Boston and New York Marathons. John and his wife, Tania live in Madison, Wisconsin.