Media and marketing strategist and entrepreneur
Jonathan Cropper is a highly respected media and marketing strategist and entrepreneur. Currently, he is the founder of Futurlogic, a next generation, online education company. Its focus is developing best-in-class online schools in alliance with major brand sponsors. Its first school will launch in the Fall of 2011.
Jon began his career at MTV: Music Television where he authored the business plans for MTV’s expansion into Asia and Latin America and South Africa. He also served as Director of Project Development of Quincy Jones Entertainment / Time Warner where he reported directly to Mr. Jones on all traditional and new media business development.
Jon also has deep internet experience. As the VP of Marketing and the #4 hire at iCast, (a CMGi funding company that was the precursor to YouTube), Jon got significant exposure to new ideas that would help shape the future of Internet culture.
Later, as Senior Manager, Youth and Urban Communications at Nissan North America, (an internal group that he founded), Jon was responsible for all youth, multicultural marketing and strategic alliances for the Nissan and Infiniti brands. He managed a $100 million annual budget and oversaw the production of dozens of multimedia campaigns. He was acknowledged by industry trade publication, Brandweek, as the best marketer under 40 in America.
Jon was also the Chief Marketing Officer for Sean “Diddy” Combs’ collection of companies, and as an Executive Creative Director / Senior Vice President at Young & Rubicam Brands, led an advanced, communications think tank around mobile and social media.
He received his BA in International Economics from the University of Pennsylvania. He enjoys travel, computer animation, collects first edition magazines and model cars. (He is a co-owner of the best model car maker in the world, a UK based firm called Amalgam Fine Model Cars.)