Juliette Powell is a media entrepreneur, a community catalyst and the author of 33 Million People in the Room: How to create, influence and Run a Successful Business with Social Networking, (January 2009, Financial Times Press). Drawing on first hand experience as a social media expert and co-founder of The Gathering Think Tank, an innovation forum that connects technology, media, entertainment, and business communities, Powell writes about the patterns and practices of successful business leaders who bank on social networking to win. Powell's background includes a decade of experience in broadcast television as well as in interactive/new media content and formats, and a lifelong interest in people and community-building. With her deep knowledge of the people and technologies at the forefront of social media, Powell has gained a solid reputation for discovering the latest developments and distilling their social and business implications. Her consulting services have been employed by corporate, government and new media organizations, including Red Bull, Mozilla, Microsoft, Compaq, Trump International, the United Nations, the Department of Justice, Paltalk, Rocketboom and Nokia.
Powell has also assisted in the production of the world-renowned TED Conference. and began her career as a television producer – interviewer and Founder of Powell International Entertainment, Inc. (PIE, Inc.), an integrated media production and development company that produces cross-platform content with newsmakers such as Nelson Mandela, Prince Charles, Sir Richard Branson, Steven Spielberg, and Tom Cruise.
Clients include The Biography Channel, Women's Entertainment Television, E! Entertainment Television, Cirque du Soleil, and Bravo. Most recently, Powell was commissioned to create Canada's first cross-platform interactive show designed for TV, Internet, radio, and mobile applications. Capitalizing on her expertise in social media, Powell is currently working on the 'whyTV' global initiative with Nokia.
A popular guest speaker, Powell has been featured at MIT's Innovation Forum, NYU's Interactive Technology Program, the National Association of Broadcasters (NAB) and the Producer's Guild of America New Media Council.