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Contributor
K. Sudhir
Fellow, Yale Center for Customer Insights
Professor K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the Yale China India Insights Program at the Yale School of Management. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. He also has an active research agenda around emerging markets. Professor Sudhir consults for many Fortune 500 US firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing data to guide marketing decisions.