Karl Brauer is the editor in chief and CEO of Total Car Score (http://www.totalcarscore.com), a new car research site that gives car shoppers and enthusiasts a straightforward research tool for finding the best models. Previously, Karl was the editor in chief of Edmunds.com, and was among the first Internet-based journalists to cover the auto industry.
Total Car Score provides the first and only comprehensive "industry assessment" of a vehicle by taking into account every authoritative automotive resource and combining those ratings into a single Total Car Score.
Karl joined Edmunds.com in 1998 after stints at Hot Rod and Super Street magazines. Under his leadership, Karl helped grow traffic at Edmunds.com from one million monthly visitors to 14 million monthly visitors. He was the first Internet-based automotive journalist invited to join the 50-person jury for the North American Car and Truck of the Year (NACTOY) in 2003. He continues to serve on their six-person organizing committee.
A veteran industry analyst, Karl has been interviewed by, or appeared on, The New York Times, CNN, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune, National Public Radio, Bloomberg, The Today Show, The CBS Early Show, ABC World News, Fox News and Fox Business News.
Karl majored in business studies at Pepperdine University before transferring to Colorado University in Boulder to complete a degree in Journalism.