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Brand strategy, marketing/communications expert
After leaving her role as President of the Canadian business unit of global PR agency Weber Shandwick in 2010, Kerry has in her words “become virtually unemployable” and she likes it that way!
After spending the majority of her over two decades long marketing communications career either building her own international communications management firm or working with major agencies and brands, she decided it was time to get back to the basics and pursue her dream of a “slash career”.
As a brand strategy consultant, she works with owner/entrepreneurs, government, large private sector clients and a number of start-ups just to keep it real. She has recently finished her first book and has started on her second.
She speaks frequently on brand strategy, reputation management and demographics in the digital age. She’s itching to have someone ask her to speak about the being off-brand and the absurdity of most television advertising these days – she’s got a great show and tell reel on that one!
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