There is no easier way to explain why Kristin Juel is a branding expert other than to say she loves brands.
With nearly two decades of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken, Hotwire.com, Herbalife, TiVo and most recently Kaiser Permanente, Kristin has a keen sense of what it takes to create a meaningful experience for consumers and members.
She’s worked at TBWA/Chiat/Day, Cliff Freeman & Partners, in both New York and Los Angeles before going client-side.
As part of her senior brand strategist role at KP, she has designed several concert series and curated music playlists to support engagement/loyalty efforts to encourage members to use music to positively impact their health.
It’s also worth noting that she’s done brand management for Lionel Richie and Enrique Iglesias in conjunction with their management company, the Firm. She now manages Intergalactix and advises Music, Health and Technology builds for innovation and consumer/member insights. Kristin enjoys spinning vinyl, using Native Instruments' Machine, playing guitar, painting, flying Cessna's, and traveling to new towns and getting lost.
Most importantly, she is a chapter-starting, card-carrying member of live-music-rocks-any-night-of-the-week club.