Lauren Vaccarello

Lauren Vaccarello (@laurenv) is a digital marketing thought leader, author, and Senior Vice President of Marketing at Sysomos. Well-versed in running both online and offline marketing campaigns, Lauren also co-authored “The Retargeting Playbook” as well as “Complete B2B Online Marketing.”

Prior to Sysomos, Lauren was Vice President of Marketing at AdRoll and ran online marketing at Salesforce, the market and technology leader in enterprise cloud computing. She was a member of the Google Tech Advisory Council and is a popular speaker at marketing industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. She lives in San Francisco and enjoys boxing, Pilates and swordfighting.