Maddy is a nationally recognized author, public speaker, marketing executive and entrepreneur. Her most recent book is Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better. She has spent nearly twenty-five years deeply involved in exploring and forecasting future trends: demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave with her husband Ken. As the nation's foremost thought-leader on population aging and its profound business, lifestyle and cultural implications, the company provides breakthrough research (including the landmark study Women, Money and Power), compelling presentations, award-winning communications, and results-driven marketing and consulting initiatives to over half the US Fortune 500 corporations.