Mark Hurst is an author and entrepreneur on a mission to spotlight all forms of "good experience." He writes newsletter and blog, Good Experience, reaching tens of thousands of people every week. He also runs an annual conference called Gel (short for Good Experience Live), posts the videos afterward, and runs the customer experience firm Creative Good, which he founded in 1997.

Hurst began his Internet career as a graduate researcher at the MIT Media Lab, then worked with Seth Godin at Yoyodyne. He holds a master's degree in computer science from MIT and lives in New York City with his wife and son.