Mark’s career developed at ad agencies where he was recognized as one of the first senior executives to re-think brand strategy in the context of digitally empowered consumer behavior. Mark was a co-founder of the first company to focus on “rich media” for brand advertising and served as the top executive running two major digital agencies. Before starting his own consultancy, Mark spent 4 years at Yahoo! focusing on digital consumer behavior and advertiser value creation.
McLaughlin Strategy works with born-analog and born-digital media companies to create actionable plans that turn challenges into opportunities. The process focuses on the media property’s audience – the audience is the true asset of any media company. Nurturing audience vitality and growing advertising revenue are two dimensions of the same objective.