Mateo Gutierrez Co-founder, Mat&Kitchen.com

My husband and I launched Mat & Kitchen (www.matandkitchen.com) two and a half years ago in our living room in Brooklyn. We had a vision for how to bring elite, intelligent fitness and long-term wellness based nutrition to an online audience in a premium video content format and we just decided to go for it.

We've spent 2.5 years cracking the code on this and we now have subscribers in all 50 states and 49 countries.