Mary Drotar

Mary is Partner and Cofounder at Strategy 2 Market www.strategy2market.com a product development consulting firm that specializes in helping companies increase profitability and decrease complexity. Mary's new product development expertise is in process, strategy, lean and flexible techniques, risk reduction, and organizational development. Mary works with medical device and industrial companies in improving their new product development process integrating flexible and agile methods. Mary began her career at Ford Motor Company and she progressed through various positions in marketing and development. Mary then joined AT&T Bell Laboratories, concentrating in the areas of strategy, voice of the customer and scenario planning. Mary transitioned to consulting and was Director of Consulting at Cambridge Management Consulting and subsequently appointed to the position of Vice President at Targetbase Marketing, a firm specializing in marketing analytics. Mary was recently a Faculty Coach for The University of Chicago, Booth School Business in the New Product Development, Market Research and Intellectual Property Lab courses.ary is a patent holder and a member of the Society of Women Engineers. Mary has an MBA from The University of Chicago. She recently graduated from the Lean Launch Pad Educators Seminar through the National Collegiate Inventors & Innovators Alliance (NCIIA) at the University of California, Berkeley. She is currently co-authoring a book with her business partner, Kathy Morrissey, on a new way to develop products called Exploratory Product Development (ExPD). www.exploratorypd.com It is an adaptive process that is based on reducing the biggest project uncertainties.