Her degree in Fashion Marketing, and years of entrepreneurial experience taught Nicole the power of personal branding and communication strategies, which gave her the ability to shape and influence her entrepreneurial journey. Her passions collide over at her lifestyle blog, Nicole's Lifestyle Lounge; collaborating with national brands including Vera Moore Cosmetics, Pinnacle Vodka, Target, Olay, Johnson's & Johnson's, Mazda, Hornitos Tequila; and companies including Simon and David’s Bridal. She is the Founder, Brand/Communications Strategist at Nicole Williams Collective; where she uses her superpower to curate brilliance and maximize the talents in others to make unforgettable impressions. When working with her clients, Nicole brings her vast experience in integrated marketing and communications, relationship building, productivity and project management into play to support growth by harnessing the power of storytelling. As her brand grows she continue to book speaking engagements and media interviews. And, has now returned to school to complete a degree in Communications Studies, to refine her knowledge and bring more to the brands and clients she works with. She gets to do the work that she loves. And, the only things she loves more than helping you WOW, are her two beautiful daughters and the bae. Coming in a close second are her guilty pleasures, chocolate and Empire. Nicole is currently a Huffington Post Contributor, a SheKnows Expert Among Us, the co-host of the Open Conversations podcast, a InfluenceHer and BlogHer Influence