INFORM • INSPIRE • ENTERTAIN • EMPOWER
Patricia Martin writes about doing business in a digital culture. She is the author of RenGen: Renaissance Generation--The Rise of the Cultural Consumer and What it Means to Your Business and Tipping the Culture: How Engaging Millennials Will Change Things. She pioneered the point of view that the convergence of art, technology and information is remaking the American consumer. Her work has been featured in Advertising Age, Brandweek, Chicago Tribune, the Harvard Business Review, and the New York Times, as well as ABC News and NPR.