Peter Knights was formerly a program director working on illegal wildlife trade with Global Survival Network and a senior investigator for the Environmental Investigation Agency. He specialized in conducting global on-site investigations and campaigned against the trade in wild birds for pets and the consumption of endangered species in traditional Chinese medicine, such as bear gallbladder, rhino horn and tiger bone. In 1996 while working across Asia, he created the Active Conservation Awareness Program, the first international program aimed at reducing demand for endangered species products. The program used sophisticated advertising techniques, donated airtime, and celebrity spokespeople with the message, “When the buying stops, the killing can, too”. He received an Associate Laureate of the Rolex Award for Enterprise for this work. Peter holds a B. Sc. in Economics from the London School of Economics.