Priya Haji is the CEO and co-founder of SaveUp, an online rewards program that rewards Americans for their make good financial decisions like saving money and paying down debt. She has a history of building companies with a social purpose. After graduating Stanford University, she co-founded and led Free at Last, which became a national model for substance abuse treatment and HIV/AIDS intervention in African-American and Latino communities that annually services 3,000 people in East Palo Alto and has over $20M in investment. After receiving her MBA from the Haas School of Business at UC Berkeley, she co-founded and led World of Good to create a branded marketplace for fair trade and sustainable goods made by women in 55 countries. World of Good built partnerships with retailers like Hallmark, Disney and Whole Foods and then became part of eBay in 2010. In 2007, Priya received the Social Innovation Award from the Social Venture Network for her vision to change the way the world does business, and in 2009 was named a Young Global Leader by the World Economic Forum. Now her new venture, SaveUp, is helping Americans to succeed financially and come out of the recession with more savings and less debt.