Richard Binghames Hendrix Jr. (born January 11, 1970), better known by the name Rick Hendrix, is an American positive entertainment promoter and songwriter of southern gospel and country music. Through his Rick Hendrix Company, Hendrix offers marketing consultation, film development and artist management. Hendrix was hired to help marketing on the film The Passion of the Christ for Mel Gibson and The Prince of Egypt for DreamWorks. In 2004, Hendrix received recognition for helping market via radio the Elvis Presley brand back into the Christian world market and helped Mariah Carey, U2, American Idol and other artists. Hendrix served as a faith surrogate and elected delegate for Hillary Clinton in North Carolina and was deemed the Democratic Party's biggest evangelist by Michelle Boorstein of Washington Post for the 2008 election.