Rob Schwartz is the Chief Creative Officer of the Los Angeles office of TBWA\CHIAT\DAY. During his tenure, the office has experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office was recently named Adweek’s Agency of The Year. And the work of out of the LA office contributed to helping TBWA\CHIAT\DAY earn “Most Awarded Advertising Agency in the World” according to the Gunn Report. A writer by trade, Rob’s work has earned nearly every major advertising award as well as Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as ThinkLA).
Recently, Rob has been one of the key creative leaders on the breakthrough “Pepsi Refresh Project.” He has also been leading creative efforts on Nissan’s “Innovation for All” campaign. In addition, he is the Global Creative Director on the Visa “go” campaign -- Visa’s first-ever worldwide advertising effort.
Rob has been leading the charge to merge traditional and digital creative at the Los Angeles office. And was recently a judge at the prestigious One Show Interactive and the International ANDY Awards.
You can keep up with his tweets by following @Schwartzie14 and get his perspective on award-winning work on his popular blog, “Metal Potential” at http://metalpotential.posterous.com/.