RYAN HOLIDAY is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator and Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising . He is media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He currently lives in Austin and writes at RyanHoliday.net.