Sheila Shayon, President, Third Eye Media, is a senior media executive with twenty five plus years in television and new media including expertise in programming, production, broadband, start-up models, creative and branding strategies, digital content and social networking.
Currently, Shayon is President/Founder, Third Eye Media, third-eyemedia.com, multimedia production with core competencies in broadband production, creative design and execution, training and personal development products. Shayon is currently involved with several online brands combining editorial content and social networking applications.
Recent projects include: www.globalshiftu.org, (PSA’s); ShiftShots, http://www.youtube.com/watch?v=1QsihOrrEAk; Special Olympics PSA’s: Share the Magic; Digital Bookmarks:No Cry Discipline and Your Developing Baby (Book Videos), McGraw-Hill Professional; Development of two online sites for teen girls and their mothers, Focus Group DVD’s, Teen Angel; E-cards: International Women’s Day: www.wfnet.org, Fenton Communications; The People’s Therapy: DVD Sales Piece; Ruminations: Animated DVD (Broadcast Design Association 2003 Gold); Playfilled: Virtual Meditation CD-Rom; Rumi: A Divine Love; DVD pilot.
Beginning at Home Box Office (HBO) in the early 1980’s, Shayon helped launch the documentary division and produced high profile programming including JFK: In His own Words (NATAS Emmy Award) and Multiple Personality Disorders (NATAS Emmy Award). Additional duties included design and strategy for all Trade Advertising and HBO corporate contributions.
In the 1990s, at Time Warner Cable, VP, New Business/Brand Development, and Creative Director, New Media, she created and produced one of the earliest broadband, interactive parenting services, parenttime.com, an e-commerce service, dreamshop.com, and ParentTime@Work for the Pointcast Network. Shayon designed and executed the ITV interface for TW’s Full Service Network.
More recently, as SVP, Programming and Production, WISDOM Television, she helped brand and launch the first 24/7 ‘Conscious Living’ network, producing more than 200 hours of signature Original Programming focused on Well-Being and Personal Development. Shayon also created the On-Air Wisdom ‘look/feel,’ was responsible for all Promotion, Scheduling, Acquisition and Talent relations. This work garnered numerous accolades including six Broadcast Design Association (BDA) awards.
Shayon graduated Magna Cum Laude, University of Pennsylvania with a B.A. in Communication, the Annenberg School for Communication.