With over a decade of experience, Toronto-based make-up and hair artist Sheri Stroh has become an industry leader who is called upon by beauty and fashion directors, as well as cosmetic companies for her vast product knowledge and her ability to take products and help bring them to 'cult status'. A self-professed 'product junkie', who began her career stealing into her grandmother's make-up drawers and applying everything on herself after carefully watching them go through their beauty routines, it was soon evident where her obsession would take her. Her belief is that make-up is a tool of enhancement and not one to completely cover a woman's, or man's, natural beauty; it should still be fun, but also flattering and individual. This philosophy has lead her to working and collaborating with musicians and celebrities such as Florence Welch, Heather Graham, Selena Gomez, Demi Lovato, Carly Rae Jepsen, Nikki Yanofsky, Taylor Momsen and Aimee Teegarden. Her work has been featured in Spanish Marie Claire, Fashion, Glow, Dressed to Kill and Flare along with many others.