Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the rise of digital marketing and media. In his day job he serves as the Global Head of Digital for PepsiCo Beverages (across paid, owned and social media), where he drives PepsiCo Beverages's digital marketing agenda working for the CMO of Global Consumer Engagement. He is currently driving the business's foray into Real-Time Marketing and is hands on with brand Pepsi and portfolio wide digital media strategy, innovation, optimization and measurement efforts. His team also is responsible for digital marketing across Pepsi, Mountain Dew, SoBe, AMP, Sierra Mist, Propel, Aquafina as well as the Lipton and the Starbucks partnerships. Prior to PepsiCo Shiv worked at Razorfish Inc for over twelve years in its New York, London and San Francisco offices serving most recently as its VP & Global Social Media Lead and working with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company. In August 2012, Shiv was recognized by Adweek as a Top 50 Marketer (#18) and in September 2009, he was recognized by Ad Age as a Media Maven and was featured on its cover.
Shiv who is the author of Social Media Marketing for Dummies has been published widely and has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 Conference and the Direct Marketing Association's Leader's Forum. He is frequently quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today, The New York Times, Fortune Magazine and several other similar publications discussing digital strategy and social influence marketing.