Once upon a Soul there were two women desperately searching for some CARDIO. Julie Rice was living in Los Angeles. A busy talent manager - she could barely stop her hectic "movie biz" schedule to fit in a workout, let alone enjoy it. After searching high and low for an exercise that would keep her not only physically in shape but also mentally inspired, she found indoor cycling. The music and the energy kept her coming back and yet she felt it could be even more....

Elizabeth Cutler grew up in Chicago. While studying abroad from the University of Colorado she did some SOUL searching and wound up in a monastery in India, at the National Palace Museum, and in a traditional japanese house in Kyoto. Eventually she returned to Colorado where inspiring cardio was just one mountain around the corner. Hiking was a natural and breathtaking way to stay fit and happy. She sold luxury real estate and practiced Jin Shin Jyutsu (ancient practice and philosophy of healing aka grandparent of acupuncture). After meeting her husband she moved to Manhattan.

Shortly after both women had relocated to New York City, they began searching for some type of cardio exercise they could fall in love with. But unfortunately, no luck. There were certainly enough ways to burn calories, but nothing that made their hearts sing. Ultimately they realized they would have to create it! Elizabeth and Julie met at a lunch and the rest was SOULhistory! They both believed indoor cycling could be inspiring; they both believed you could incorporate upper body and core workout into the routine; and finally they believed with some great branding, a beautiful environment, and outstanding customer service, the 45-minute class could be transformed into a special experience each time.

Elizabeth combed Craigslist and found the "rear lobby" at West 72nd Street. Julie learned all she could about renting towels and passing out schedule cards up and down the avenues of the West Side of NYC. Slowly, the riders began to come.

Today both are amazed at the community that has become SoulCycle. The inspiring instructors, dedicated riders, and tireless studio soul team. It is truly a labor of SOUL. Both continued to be inspired BY and AT SoulCycle.