Stephen K. Friedman is President of MTV, the world's premier youth entertainment brand and the #1 rated, full-day, ad-supported cable network for young adults. He has led the charge to transform MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy. Under his leadership, MTV has more top-rated cable series for young viewers than any other network and its biggest ratings gains in a decade. Mr. Friedman has continued the network's commitment to pro-social initiatives with the widely acclaimed "A Thin Line" campaign to combat digital abuse and cyber-bullying. Prior to being named to his current role in 2008, he was the General Manager of mtvU, MTV's channel dedicated to college students, which he launched in 2004. In that role he spearheaded mtvU’s Sudan campaign to fight the genocide in Darfur, which has been honored with two Emmy Awards, and the Peabody Award-winning Half of Us mental health campaign. He joined MTV in 1998 to found the network's department of Strategic Partnerships and Public Affairs where he created the Emmy Award-winning Fight For Your Rights campaigns.