Developing an internet start-up is nothing new to Steven Cohn. In 2007, Steven founded BuyYourFriendADrink, which used the web and a network of bars and restaurants to execute sampling programs for beer, wine and spirits brands. The company was purchased by LivingSocial in 2009 and turned into LivingSocial’s hugely successful Daily Deals business. Steven began laying the groundwork for Irrive in Harvard Business School, where he met his current business partner, Jessica Ogilvie. The two kept in touch, finally teaming up in March 2012 when Jessica was appointed president of Irrive. In addition to his work with internet start-ups, Steven also has many years of work experience in investment banking and sales, with companies such as Quantcast, IBM, DoubleClick and Merrill Lynch.