As Executive Vice President, Brand Planning & Strategic Insights, NBCUniversal Entertainment & Digital Networks and Integrated Media (E&DN/IM), Tony Cardinale is responsible for identifying insights that help drive the business’s brand and audience development, viewer engagement and loyalty. Cardinale also helps to identify revenue opportunities through strategic partnerships with program development, consumer marketing, ad sales and digital media for the portfolio. The E&DN/IM division includes Telemundo, Bravo Media, ExerciseTV, Oxygen Media, mun2, Sprout, Style, TV One, DailyCandy and Swirl, Fandango, iVillage, Television Without Pity and the Integrated Media group, which includes the company-wide initiatives Green is Universal, Healthy at NBCU, Hispanics at NBCU and Women at NBCU.
Prior to NBCUniversal’s integration with Comcast, Cardinale served as the Senior Vice President of Strategic Insights, Women & Lifestyle Entertainment Networks, running all elements of the Bravo Media and Oxygen Media brand, consumer, program, media, and sales research, transforming consumer information into strategic business recommendations. From 2005 to 2010, Cardinale was one of the central architects of the Bravo and Oxygen Media brands’ consumer targeting strategies and program development filters, and both networks were among the fastest growing on cable during this period. He also led the insights area for Women at NBCU using consumer intel to inspire impactful creative ideas and high ROI media strategies for NBCUniversal clients.
From 2008 to 2010, Cardinale held the position of Senior Vice President Research & Strategic Insights, Bravo Media & Oxygen Media, where he oversaw all phases of research and insights for the two brands. Cardinale joined Bravo in March of 2005 as Vice President of Research.
Cardinale joined NBCUniversal from Publicis U.S. where he served as SVP and head of Strategic Insights consecutively at Saatchi & Saatchi Media, Zenithmedia, and Optimedia. In these roles, Cardinale led cross-platform communications research to support both strategic planning and buying, and helped develop a proprietary suite of planning tools for the ZenithOptimedia agencies. His work was used to shape the media and marketing strategies for clients including BMW, Toyota/Lexus, T Mobile, L'Oreal, Armani, Garnier, Nestle, General Mills and HP, among many others.
Prior to ZenithOptimedia, Cardinale served as Director of Program Research for NBC News, and Manager of Sales Research and Development at Comedy Central.
Cardinale holds an M.A. in Television and Film Studies from Northwestern University and a B.A. in American History with a minor in Film from the State University of New York at Albany. He currently resides in Manhattan with his wife and son.