I am a senior-level marketing executive with extensive agency and client experience in creating and delivering compelling campaigns for US Hispanic consumers.
As founder and CCO of Casanova Pendrill Publicidad, one of the top Hispanic advertising agencies in the US, I developed cutting-edge creative campaigns in support of brand-building strategies for new and established brands in a broad variety of categories, including packaged goods, telecommunications, food and beverage and automotive. I am a pioneer in the US. Hispanic advertising industry, with 30 years of experience in multicultural marketing, and have received numerous advertising, entertainment and community-service awards.
I created, developed and managed the department of Targeted Marketing at Warner Bros. Pictures, where I identified and captured box-office growth opportunity from reaching the Hispanic and African American audiences.
I’m currently the co-head of marketing at Pantelion Films, a joint venture of Lionsgate and Televisa. I am directly responsible for Advertising, Publicity & Promotions. I create and oversee all facets of strategy development and execution of Pantelion’s marketing activities for both acquired and company-produced films across traditional and digital marketing channels.