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Yaagneshwaran Ganesh (YG) is an author, columnist, marketing enthusiast and a professional speaker at international conferences, organizations and academic institutions globally. He along with Christian Fictoor, co-founded MarketingSync, to help organizations establish marketing synchronicity. He has a certificate in Strategy Management from the Indian Institute of Management, Kozhikode and an MBA in marketing from Jansons School of Business, Coimbatore.