This is a four-part series addressing the issues of gaming in health care.
In part one Joseph C. Kvedar, M.D., shared his insights on how gaming is changing the landscape in health care.
In part two Fabio Gratton, co-founder and chief innovation officer at Ignite Health offered his insights on how gaming is helping to change the landscape in health care.
Bill Crounse, M.D., offers his insights on how gaming is helping to change the landscape in health care in part three, and in part four I (Barbara Ficarra) offer my thoughts on gaming and health care.
Bill Crounse, M.D. Senior Director, Worldwide Health Microsoft Corporation
Q: How is gaming helping to change the landscape in health care?
A: Savvy health care professionals increasingly speak of a more "patient or consumer-centric health system." Hospitals, clinics and health plans are taking a lesson from the popularity of social networking and making connections directly with consumers. Health professionals, marketers, employers, pharmaceutical companies, health plans and others view gaming as yet another way to engage consumers in their own health. And why not?
Gaming is social (or can be). Gaming is cool. Gaming is active (especially Xbox Kinect). Gaming is fun. Gaming is high tech. And gaming opens a door to entirely new ways to reach consumers and patients where they live: in their own homes.
As we move toward a health system more focused on prevention, more focused on personal responsibility as part of the equation, and payment systems more focused on outcomes than volume, one can see how gaming can play an important role in all of that.
We would love to hear from you. Do you think gaming is changing the landscape in health care? Do you think it can help you live a healthier life? Please share your thoughts in the comment section below.
As always, thank you for your valuable time and for sharing your insights.
In part four I (Barbara Ficarra, RN, BSN, MPA) share my thoughts on gaming and health care.
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(Original post, "How is Gaming Changing the Landscape in Health Care?" Parts 1-4 published on Healthin30.)
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