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Barbara Hannah Grufferman

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The Mad Majority: How The Media Stops Women From Being Heard

Posted: 06/04/2012 7:20 pm

It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent. - Madeleine Albright, from Daring to Be Ourselves

According to 4thEstate.net, which collects and analyzes data from a sampling of news stories from U.S. national print outlets, TV broadcast and radio transcripts covering the 2012 election, a gender gap exists in U.S. media, and its excruciatingly wide. In print, radio and television media, female newsmakers are dramatically under-represented. Male newsmakers make up around 70% of the statements in all three categories and females hover in the 20% range.

This is outrageous.

A recent report showed that men are quoted and cited as experts much more often than women in the general media, even when the issues being discussed are specific to women. The analysis stated:

Women are significantly under-represented in 2012 election coverage in major media outlets. In our analysis of news stories and transcripts from the past 6 months, men are much more likely to be quoted on their subjective insight in newspapers and on television. This pattern holds true across all major news outlets, as well as on issues specifically concerning women. For example, in front page articles about the 2012 election that mention abortion or birth control, men are 4 to 7 times more likely to be cited than women. This gender gap undermines the media's credibility.

How can we believe what the media is telling us if we're not getting the full story and if we consistently ignore the voice of more than half this country?

Over a year ago, I wrote "From Anger to Action: Why Women Must Get Mad," in which I pleaded with those who are sick, tired and frightened of the daily abuses of women and girls in this country, lack of jobs, pay inequity, toxic air, water and food, cuts in education and health care, wars that never seem to end -- and so much more -- to band together, stand up and say "enough is enough."

During the ensuing months, things went from bad to worse but women, it seemed, just weren't quite mad enough, or were so weighed down by the enormity of it all we collectively waited for someone to come along to push us out of the depths of our despair. We experienced deeper and more painful levels of unemployment, a dearth of senior level private and public sector positions (in fact, according to recent reports, more women lost government jobs than men thanks to cuts, cuts and more cuts), legislation and programs that would compromise our health and safety and witnessed ultra conservatives referring to women as sluts and comparing us to farm animals. Another report came out saying that men are now targeting "traditional women's jobs" and getting them... with higher salaries. And that's just the short list.

How, we wanted to know, did this happen? How did American women slip so far backwards in the eyes of this country that huge groups of people want to see our rights taken from us? Want to see us give up control of our own bodies? Hope to never see us enjoy equal pay or equal rights? Want to control us and our daughters? And, to add incredible insult to devastating injury ... they don't even let us voice our opinions.

This spring, something miraculously clicked in the collective consciousness of American women, and it was palpable. We got really, really mad. Even Republican women in office became angered (a little late perhaps) by the war on women, as did Republican voters. We grew weary of being used as pawns in an increasingly nasty political game where the only real players are men. And it brings us no joy to know that both political parties are using women in hand-to-hand combat to win the presidential election.

But, according to The 4th Estate, the "War on Women" effort has faded away to become a footnote in "media history" usurped by other pressing issues, specifically the economy. After Hilary Rosen's comments on CNN about Ann Romney, a national discussion emerged about women's role in society. But, the media coverage didn't last. Yes, we have other very pressing issues, specifically the tanking economy and looming recession, but for sure, if we had greater representation in the media all these issues would continue to be part of the national discourse.

Let's be clear about something: this isn't just about women's rights. It's much, much bigger than that. Women have opinions, knowledge and expertise on all issues, not just those that are labeled "women's issues."

Women have a great deal of work to do in this country if we are ever going to fix what needs fixing. But unless we get a lot tougher... our voices will continue to be silenced.

* * *

Barbara Hannah Grufferman is the President of Best of Everything Media, Inc., author of "The Best of Everything After 50", a guide to positive aging, and is at work on her second book, "Fifty Rules: What Every Woman Needs to Know Before Turning 50" which will be published in late 2012. Visit www.bestofeverythingafter50.com for more tips on living your best life after 50. She can also be found on Facebook, Twitter, and Pinterest.

 
 
 

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It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent. - Madeleine Albright, from Daring to Be Ourselves According to 4thEstate.net, wh...
It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent. - Madeleine Albright, from Daring to Be Ourselves According to 4thEstate.net, wh...
 
 
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01:39 PM on 06/07/2012
another excellent article on this same topic:

http://www.womenwintoo.blogspot.com/2012/04/msm-simply-not-interested-in-women-and.html
01:09 PM on 06/06/2012
I have thought a great deal about this topic myself, not knowing the actual statistics, but realizing that women are surprising "quiet" when it comes to responding to the events that shape our world. I have even asked myself why that is - I am an intelligent woman with opinions - why have I not made my views known? The truth is exactly as you pointed out - nobody has asked me, which leads me to believe that nobody is interested in my opinion. As a historically "oppressed" group in our society, we must speak and find ways to have our voices heard regardless of whether or not someone asks for our opinion. We have, for so many years, been marginalized by men in society that, if we speak-up, we want to be sure we are "right". It is important for us to remember that being a part of the dialogue is just as important as being "right" and to not be afraid to voice our opinions, even if they are not fully developed. As a whole, I believe women to be more thoughtful than men, and likely to weigh both sides of an issue carefully before forming an opinion. I also believe women are more likely to seek approval for their views. The former is a positive trait, but the latter we need to work on.
10:45 PM on 06/05/2012
Interesting topic but not sure from the article whether citing more male experts (from which field?) is a generational issue than a gender bias one. For instance, if the male expert were from the natural science field, and typically a PhD would be in his or her late 30s to 40s, I think that generation would still have an underrepresentation of women in the industry. Another example are the very small number of female litigators as Justice Sandra Day OConnor commented about at a forum broadcast on C-Span. Litigation is tough - long hours, unpleasant confrontations, lots of pressure... Based on observations, many women choose not to pursue that area because it is simply not worth it to them and female attorneys are no different in that they have the children and want to take care of them personally. There are a small number of women who do choose the field and excel. I hope they grow in number but for now, this generational factor seems to be more likely to lead to underrepresentation in the media. I am not in any way discounting the undercurrents of bias that exist. Instead of getting tougher, perhaps nurturing more girls to excel in these fields (if they have an interest or inclination). And for the existing experts, perhaps more and continued support when a woman does raise her voice. Women are so diverse a collective voice is unrealistic unless it is issue by issue.
08:47 PM on 06/05/2012
right, that's why you here nothing about sexism against women-only against guys! and that's why the press entertains claims that women 'do things differently than men' (translation: we're superior to men by virtue of our sex) without challenging them nor characterizing them as supremacists the way they would if stupid hypocritical claims like that were made about any other identity group. wow, what a sick bunch that can actually convince themselves that the press has been ignoring women for the last fifty years.
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02:59 PM on 06/05/2012
The premise of the author is that since women are under-represented in journalism, the cause is discrimination. There are plenty of data to support that the numbers are correct - ie...more broadcasts/experts cited are men. There exists (at least from this author) NO EVIDENCE that this relates to discrimination. Perhaps there is discrimination. But that is the next step of such a study. For example, Congress is absolutely under-represented by women. But discrimination is not the cause. Less women choose to run for candidacy.

There is insufficient evidence from this article for women to "get mad". Since a cause relationship is no where near being established. This is the same with equal pay. Salary determination is a very complex issue and has much to do with the aggressiveness of the employee, as well as other subjective (non-discriminative) intangibles. It is unjust, illogical, and reckless to examine data and react solely on that. What if we take data on minority groups in industry and find they are under-represented? Do we instantly assume discrimination? Preposterous! This sort of reactionism is dangerous...and WILL boomerang (since root cause is purposely avoided).
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Barbara Hannah Grufferma
author, The Best of Everything After 50
08:45 PM on 06/05/2012
Dear Aethon007,
You have succeeded: I am speechless.

Barbara
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12:12 AM on 06/06/2012
Thanks Barbara.
But "success" was not my goal. My point is not personal, but often a becomes a trend when we look at data and make assumptions that have not been tested. In doing so, the problem may never get solved. And the "solutions" can create even more problems. I think in the case of the media, that would have to really be uncovered - a case for discrimination, that is. I think it unfair (to the media and to readers) to expect us to make this assumption unexamined.
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02:50 PM on 06/05/2012
More realistic post entry: How a majority of the human race gnashes their teeth about how nobody pays attention to them. Your hyperbole about "attacks" on your "health" are nothing but that. Words to make people think you might be put upon. When you're not. Nobody is asking anything of you or trying to change anything you do. For you to try and suggest that TYPIFIES the EMOTIONAL nature of the appeal you're seeking. Get over yourself and your gender. We're all in this together. You're not special in anyway.
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mamageeta2
If nothings etched in stone, why try at all?
03:25 PM on 06/05/2012
And yet me and my gender are singled out by legislators and religious leaders to be denied health-care providers and decisions, equal pay for equal work, protections against domestic violence and sexual assualts, non-descriminatory practices by insurance companies...
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jaxsax1
02:42 PM on 06/05/2012
I agree that our sisters don't listen to us. Republican women selling us down the river, makes it hard to respect their POV. Women who are religious demanding we behave and believe as they do, and using the mechanism of the government to enforce it. It is now that we must insist on our Personal SOVEREIGNTY as an inalienable human right.
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Dorothy Sander
Writer/Philosopher Founder of Aging Abundantly
01:30 PM on 06/05/2012
I always love when research backs up our intuition. It seems to happen more often than not! Thank you for putting this issue into black and white Barbara. From a superficial perspective I am inordinately annoyed every time I watch a female newscaster whose cleavage is more evident than her brains. I want to say to her, why? On the deeper side of the issue perhaps women have simply grown tired of battling through the main stream venues for speaking their truth. It's an uphill climb fraught with sensationalism and hot topics of the moment. Fickle indeed. Women are speaking. They may not be viewed or elevated by the culture but they are making a difference and changing perspectives everyday in a much less obvious way. I don't believe we can or need to be heard by society in a traditional way. If we are living our truth, values and beliefs, teaching our children, sharing with our neighbors, change will occur. Just as research backs intuition, our culture will reflect the deeper changes each one of is making. It will just be after the fact.
04:09 PM on 06/05/2012
" From a superficial perspective I am inordinately annoyed every time I watch a female newscaster whose cleavage is more evident than her brains."

I don't know if your attracted to her cleavage but I find I have no problem focusing on her brains even if I do like the cleavage. The fact this brilliant and talented women is also attractive is a plus. It does not detract from her intellect in anyway. I don't get mad at Brian Williams for being handsome or funny, I don't get mad at Brad Pitt for being good looking and a brilliant actor. Your comments demonstrate a kind of cattiness that is unhelpful. You should be celebrating these smart and beautiful women.

We have plenty of smart unattractive women on television, I won't name them because that would be insulting.

"On the deeper side of the issue perhaps women have simply grown tired of battling through the main stream venues for speaking their truth."

Women are not another species and the truth is dependent on our gender. We might interpret things slightly differently but that's not the truth but our bias. If you want a female bias feel free to watch day time television that's full of powerful mature women who were not chosen for being so good looking. You can also turn to the numerous women's channels.
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Dorothy Sander
Writer/Philosopher Founder of Aging Abundantly
07:33 PM on 06/05/2012
You don't see men doing the news shirtless. I am not distracted by a good looking newscaster, in fact I enjoy them. Should they be flirtatious and coy that would be a different story. Beauty is in the eye of the beholder and many of the smart, unattractive women on TV probably wouldn't give a hoot about your insult because they don't care what you think of them. They value themselves. As for the second part of your response I really don't have any idea what your point was. Thanks for giving my response some thought!
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RillyKewl
Fighting the War on Women
01:30 PM on 06/05/2012
I'm phone banking for Pro Choice NYC tonight at 6pm. Its not enough, but its something.
And I'm proud to help, in some small way.
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intellifran
insert clever line here...
10:47 AM on 06/05/2012
I think one of the biggest problems we have is cannibalization. We turn on each other like a pack of wolves. We are the ones who denigrate each other, we criticize other women's looks, we allow the men in our lives to refer to our sisters as b*tches, sl*ts, et al. We reduce each other's accomplishments down to outfits, plastic surgery, weight loss, age, and looks in general. We have no problem interloping on marriages. Men stick togther. That has always been their one strength. If we stuck together we would run the world.
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ncal
ON MY SOAP BOX
12:46 PM on 06/05/2012
Using the caveman analogy to describe male and female communication patterns works. Men are bear hunters; their entire focus is on the bear. Their worst enemy may be their favorite hunting partner. Cavewomen live in a cave and allow others into her cave if they agree with her. Especially other women. From this value orientation, women communicate in coulda, shoulda, woulda's and are often left sputtering when value confrontations, like lying, show up. I got this tip from an executive training manual; it transformed my understanding of communication in general, and in the workplace in particular.
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intellifran
insert clever line here...
12:52 PM on 06/05/2012
This seems interesting, but I'm not sure you explained it well (enough for me anyway). Where I can read more on this? I think communication is key to any relationship or position.
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intellifran
insert clever line here...
12:53 PM on 06/05/2012
Also, let me state the social stigma associated with successful women. They are either looked at as barracudas or silly little women (case in point compare Hillary Clinton with Sarah Palin).
03:06 PM on 06/05/2012
Men don't stick together, they will turn on each other in a minute to impress a female. We need to stop assuming men and women don't like each other in the first place. The genders are not at war even though there are some in our respective genders who profit from convincing us that we are.
10:33 AM on 06/05/2012
Interesting idea for an article here in the "Women" section of the Huffington Post. Let's just go over to the "Men" section of the HuffPo to get their view.

Hmmmm, must be around here somewhere. I mean, there's a "Women" section and we know the media is not letting women air their views so it stands to reason there must be at least two or three "Men" sections on here. Lessee.... click...click...click.....

Still looking..... can someone give me a link?
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ncal
ON MY SOAP BOX
01:18 PM on 06/05/2012
This is a very clever idea. HuffPo, you listening?
03:15 PM on 06/05/2012
Have you tried calling the National Organization for Men? Perhaps you should complain to the Federal Office on Men's Affairs?
10:14 AM on 06/05/2012
But isn't it the Democrats who fought tooth and claw to defeat a Bill in the House that would have made abortion as a tool to sexual choice illegal? Don't you think that female fetuses will be aborted at a much higher rate than male? Who's fighting a war against future women, again?
11:29 AM on 06/05/2012
Funny, I didn't see anything in that article about Democrats vs. Republicans. But the Democrats fought against that bill for a number of reasons.

a.) The kind of women who asks for a sex selective abortion will often get beaten up if they refuse.
b.) This isn't China or India, where the issue of sex selective abortions is a numerically larger problem.
c.) It's unenforceable. To get a sex selective abortion, even if it's illegal, just means that you don't tell your doctor the reason you are aborting that particular fetus.
03:14 PM on 06/05/2012
"The kind of women who asks for a sex selective abortion will often get beaten up if they refuse."

That's a lie, your only saying that to excuse females from any responsibility for anything. Women are half the population and fully accountable for their actions. Women want the male children or the same reason the men do.

If you don't like sex selective abortion ban abortion.
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ncal
ON MY SOAP BOX
01:20 PM on 06/05/2012
This bill in particular made doctors liable to questioning. That, specifically, was the objection.
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JAF54
My micro-Bio did not meet the guildlines!
03:37 PM on 06/05/2012
The "starting" point is abortion is legal. Period. No matter how you feel about it. Period. Every woman who travels this path has to live with herself.Not my business ..not yours. The problem is so many hurdles have now been placed in the way of this. All aimed at placing someone else's beliefs between you and a legal right. Do men have to watch a film of a vasectomy? Aren't they "killing" life too?
09:10 PM on 06/05/2012
since doctors are going to be paid by Obamacare for their services ( with taxpayers dollars) shouldn't they be available for questioning about their motives?
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09:53 AM on 06/05/2012
The corporate media is a lost cause. As a result, our democracy is doomed.
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LynneSpreen
Midlife Magic
09:17 AM on 06/05/2012
So what do we do about it? Can you do another post with an itemized list?
Morrisfactor
Just a little bent
04:13 AM on 06/05/2012
I might point out that female viewers by far are the majority of TV watchers, so most TV shows and advertizing are geared towards them.

If having more women announcers brought higher viewership, I'm sure the TV and radio stations, eager to increase their ratings, would promote females, since media is all about dollars these days, but apparently even female viewers prefer males in these roles.

Besides, it seems to me like most media news shows have female leads or at least female co-announcers, so I'm really wondering if there is such a gap as the author states.
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hstdem
In search of the 4th Estate
08:58 AM on 06/05/2012
She isn't talking about those who read the news.

She's talking about those who are being interviewed and asked to analyze an issue. Why are men being asked to remark or opine about something that is considered a woman's topic? Sure- their angle is needed. But it shouldn't be the starting point or major point.

Also- issues that aren't gender-specific shouldn't be ones that men are the ones mostly commenting
Morrisfactor
Just a little bent
12:50 PM on 06/05/2012
I guess my point was made poorly.

Modern media is all about MONEY and RATINGS, and really, nothing else. Long gone are the days of investigative journalism and even handed reporting. Nearly every source has an agenda, bought and paid for by elitists and corporations.

Since viewers and listeners of media are primarily women (who also happen to spend over .80 of every dollar spent in the US), media apparently chooses to interview male points of view more often than female, since that improves ratings.

Maybe women just prefer men's interviews, and give the male view more credence, and hence, higher ratings?

And certainly more males would be interviewed in election topics such as military and economics, the two areas of national interest which are currently dominating the election, for the simple reason that experts in those fields are dominated by males.

Does that mean an agenda is specifically out to deprive women of media voice, or just that few qualified women happen to work in those areas currently being talked about?
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Barbara Hannah Grufferma
author, The Best of Everything After 50
09:39 AM on 06/05/2012
Dear Morrisfactor,

Did you click on the links showing the statistics? The stats, as gathered and reported by The 4th Estate, did not focus on male/female TV hosts. It was about how often men and women are cited and quoted in broadcast and print media.
The stats do speak volumes.

Thanks for reading,
Barbara
Morrisfactor
Just a little bent
01:04 PM on 06/05/2012
Yes, Barbara, I did.

I suspect that the 4th Estate has the underpinnings and funding of feminism, since they have half their department labels tagged with "gender related" headers and that seems to be largely the thrust of their reporting.

Even if the 4th Estate has no agenda (unlikely), it would seem to be just common sense that male experts would be the most interviewed during a presidential election year, since right now the national economy is the number one concern, followed by our wars in Iraq, Afghanistan, and looming over Iran. Males dominate economics and military, so would provide the most insight about those topics. And even female listeners know that male points of view in those areas come from those most knowledgeable about those particular subjects.

If the 4th Estate was tracking other media subjects (besides only the 2012 election), they might find women interviewed much more than men, depending on the topic.
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03:09 PM on 06/05/2012
Barbara,

1. The statistics you posted do support that women are less represented in journalism.
Of course there is this study:
"Gender split in broadcast news reporting: Kathleen Ryan of Miami University of Ohio and Joy Chavez Mapaye of the University of Alaska, Anchorage, studied all news programming on ABC, CBS and NBC during one week in February 2007 and compared it to a similar survey done in 1987. They found that in 1987, men reported 73% of stories; in 2007, men reported 48% and women, 40% (the remaining 12% were team efforts featuring reporters of each gender). (Electronic News, Vol. 4, No. 2, 2010) "
Regardless. Assuming the data is good. How can we just jump right into an assumption of discrimination? I assume that is why women are to get angry? Or are they to get angry more in the sense of getting themselves into these positions.

2. To Morningstar's point, media, even journalism, is all ratings based. It is a difficult argument this day and age to promote that there are non-ratings based motivations which describe these disparities. Surely there is more research that supports that there has been some discrimination here recently?