Courtesy of Citypaper.com 20.October.2009
As Jay-Z brings the traveling road show known as Blueprint III to Baltimore's 1st Mariner Arena Oct. 27, he does so at a time when he is literally carrying both hip-hop and it's hostile kidnapper -- Rap Mu$ick, LLC -- on his back. Shawn Corey Carter is at a crossroads in the continuous ascent of his vertically integrated career. He's been both passenger and conductor on the Jigganational Express. It's been a bit of a Rockafella ride from Hoyt-Schermerhorn streets to BP-29, Boulevard JF Kennedy in Antibes, France, but Jay is not about to be derailed from the bon bon vie. The sun may shine in the Marcy Projects, but it seems warmer and sexier at the Hotel Du Cap.
Jay-Z has retired once, and if he were to stage the same stunt, double jeopardy would nullify double indemnity; Hova would float off into the hoax-y blue yonder as Brooklyn's version of Balloon Boy. So what's the next strong move to the basket? Co-ownership of the Brooklyn Nets? A chain of boutique-y luxe hotels? More albums? A television show? Movies? Broadway? A book? Or the first MC on the Space Shuttle? Decisions, decisions, but nine figures can buy a whole lot of options.
Is Jay-Z the greatest rapper of all time? I have been asking myself that question for some time now. I had to take several factors into consideration: credibility, lyrical content, delivery, passion, and most important, relevance. Along with Jay, these MCs came to mind:
Greatness in hip-hop is different from greatness in film, or sports, or politics, or medicine, or even other genres of music. Greatness in hip-hop, to me, boils down to one criterion: Can that MC or crew dodge the hollow-point bullet marked obsolescence? Or better yet, is that artist bulletproof altogether? Jay might be bulletproof.
If I ever got a chance to interview Jay, I would ask him one question: Was he raised as a Jehovah's Witness? It's a legit query; he's made a reference to it the in "D'evils" -- Stop screamin'/ you know the demon said it's best to die/And even if Jehovah witness, bet he'll never testify, D'Evils-- from his classic 1996 debut, Reasonable Doubt. It was also around this time that Jay began to refer to himself as Jay-Hova. This was not only a ploy for Shawn Corey Carter to distance himself from the guy that put him on in the game -- Jaz-O --but his declaration that he had bigger aspirations than just a platinum plaque, a seven-figure HSBC bank account, and a draw full of Franck Mullers, Audemars, and Breguet Tourbillons: Hov was aiming for omniscience, which, now that I think of it, would make him Kevlar to the ammo of irrelevance.
Jay grew up in the Marcy Projects in Brooklyn, which was not too far from the landmark Watchtower building on the Brooklyn periphery of the Manhattan Bridge. Did his mom, Gloria, or some auntie, drag him from apartment to apartment in the Marcy, trying to hand out copies of Awake or Watchtower, and quietly witness about their eternal ticket to Life Everlasting? Did the stick-up kids and scramblin' corner boys clown a pre-teen Shawn Carter and his clip-on tie and starched white shirt? Did the future S.Dot sit in Kingdom Hall daydreaming of a life better than Do-or-Die Bed-Stuy?
Looking at Jay now, as a nearly 40-year-old man -- come on now; you know he can't be 38 forever, no matter how many shekels he has accumulated -- his eyes are soul-weary, muted, and introspective, just like the kids from my sixth grade class at I.S. 10 in Harlem who were Jehovah's Witnesses. J.W. kids who sat in their room and quietly developed an encyclopedic knowledge of the Jackson 5 and James Brown and Marvin and Stevie as they studied the personnel on album covers that they snuck into the house without their parents' knowledge, and danced to while they were at work. The same kids I saw 11 years later at a P-Funk show at the Palladium in NY, shaking their chickaboom-booms to George and Bootsy and Bernie Worrell, but in keeping with their faith, turning their backs to the stage. At the concert, but not of it. Was Jay one of those kids?
Is Jay-Z the greatest rapper alive? DeWayne "Lil' Wayne" Carter may have something to say about that. He is Gen-Why's Crack Cobain, in their search for a new musical Nirvana. This tale of Two Carters is as much about a generational shift, as it is a survival of the fittest. Jay may be the Magna Carter (though they aren't related, both men share similar surnames) but Weezy smells succession not like teen spirit, but like the diamond-misted heir of entitlement. The aroma of hip-hop royalty has been in his lungs for a long time.
And we are in the age of Obamica now; if a black man can become president of the United States, then a wicked jump shot or slinging crack rocks -- as the greatest rapper of all time, the late Christopher Wallace once suggested -- is not the only way out of the hood. The looming shadow of the big baller/shot caller has not disappeared completely, but it's getting smaller.
Here is another thing I wondered: If there was no such thing as the Reagan Era, or Iran-Contra, or Oliver North, or crack cocaine, what would Jay-Z and his MC off-spring such as Weezy and Clipse be rapping about? True, crack rap filled the coffers of not only the MCs and producers, but the CEOs of the record labels/multi-national media conglomerates. The transgressive stories of transforming guppy-skinned white powder to tan rock was compelling and dangerous -- a stairway to heaven before the recession, an elevator to the gallows afterward.
No longer can the Bob Marley boys of gangsta rap look for financial redemption accrued by songs of inner city exit-dust. Everybody is broke. Rap Mu$ick LLC, is almost dead and stinking, now; it jumped the Great White Shark of fish-scaled bling almost a decade ago. It is now feeling the beached and bloated effects of "Swag Now, Pay Later." Rap Mu$ick, LLC now relies on Jay-Z -- the self-proclaimed Rainer Maria Rilke "with the flow" -- to revive it from a Death of Auto Tune Experience of such tragic lament, it has left it astonishingly disfigured. Hopefully, Jay-z's architectural design of Blueprint IIIwill take the music back to the essence of hip-hop, and bring it out of its self-possessed repossession of cultural foreclosure. And maybe for that reason alone, I have the answer to my question.
(shout-out to Lee Gardner, Bret McCabe, and City Paper in Baltimore, Md.: the best alt newspaper in the country!)
Follow Barry Michael Cooper on Twitter: www.twitter.com/BarryMichaelC
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Have enjoyed Jay-Z for a long time. But recent tracks esp.on American Gangster made me truly love him as an artist. I think that album has not seen the recognition it deserves as being a classic. It has so many truly nuanced and lyrically balanced songs. Jay rapping on Ignorant Sh*t is like magic. "I Know", "Roc Boyz" and "Hello Brooklyn" bring me out of my chair. Then his new 'Empire State of Mind' was literally an instant classic. The props go to Jay because he has somehow begun to make his new songs sound like they have been in your ear forever without sounding old (if that makes sense). He makes classic sounding songs across new and interesting beats. Never boring, which is why he is at the top of my list.
I would also have to give it to LL, Big Daddy Kane and Tupac but these are vastly different artists. It would be like comparing Michael Jackson and Prince. Both great but can't compare as they both did/are doing something totally different. As for Snoop nothing beyond Doggstyle was worth a listen and Eminem is a shockingly medicore artist with limited appeal and a voice that is grating and annoying.
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@honoursplendor: you make some really strong points. Thank you for your feedback. I appreciate it.
Well, Jay-Z has my vote. Anybody who can remain as relevant in the rap game as he has been, and for so long, is a force to be reckoned with. He's carved his niche in history, his place is secure.
Obviously, someone will come along some day, and the "next" Sean Carter will take his/her rightful place in the evolving genre that is hip hop.
And that someone will indeed have to evolve, right along with the music, as well as Jay-Z has. This adaptive capability is arguably the greatest testament to his survival, and success.
*Oops* Shawn, not Sean.
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@JustifiablyParanoid: bingo, JP. I have been thinking about this question for a minute, and I have to say it's Jay-Z. This is just a portion of a longer essay on Hip Hop-which I will really detail I why I feel this guy is the greatest rapper "alive" but not all time; I have to give that to Biggie. But I appreciate your imput. Thank you.
I look forward to reading the full essay. I honestly haven't studied Biggie's music as much as I'd like, so I don't have an opinion yet regarding the best rapper of all time. That's kind of difficult to determine--there are, and have been, and will be, so many talented artists in hip hop.
I love Common, Mos Def, and the seemingly underrated Dead Prez, just to name a very few. It's a tough call!
Take away the "businessman" aspect of Jay-Z and, really, I just don't get what is so special about him. He's never done a song that has moved me in the same way as "Mahogony," "I Know You got Soul," or "Know the Ledge" by Rakim. I certainly don't think Jay-Z is bad. I just don't see what makes him shine in the class of someone like LL or Rakim artistically. He's a good MC with some fun songs, but he just feels very over rated to me. When it comes to his sound, I feel with would be obsolete if not for the branding/marketing behind him, in that I feel I've already heard it before. It's good, but not "great."
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@Eris23: Thank you for your imput.
Lil Wayne is NOT even a decent rapper, he's horrible. He should be banned by the hip hop community. How you can include him with the like of Jay, Krs-1, Nas, Tupac, and Biggie is beyond me. Weezy couldn't even wipe the spit those rappers leave on the mic. He's a disgrace to hip hop.
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@aftershock: I appreciate your opinion. Thank you for reading the essay.
Add Soulja Boy and we agree. I can't believe hip hop has come to this...
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@EmeraldWorld: thank you for your response.
I would agree, I have been quite unable to understand the so called appeal of Lil Wayne.
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