I grew up riding the MBTA -- Green Line to Fenway Park and Boston Garden, Red Line to Park St. Under. I'd pass the time staring up at the ads that lined the insides of the train: for trade schools, for hemorrhoid creams, for all the things your average Boston commuter might require.
Which is why I was happy when my colleagues at 350.org decided it made sense to place some placards on the T -- we'd been outraged when Scott Brown voted to gut the Clean Air Act, and we'd raised crowd-sourced money a few dollars at a time via Loudsauce. The subway seemed like the perfect place for the ads: it's how real Bostonians get around, the kind of people whose daily habits keep the air a little cleaner. Forget Brown and his pickup -- the T is Massachusetts transit at its finest.
And as a side benefit, I thought we'd get to give commuters something interesting to read for once. Here's the ad:

You'll note it's not particularly rude -- it shows a perfectly nice picture of his handsome face, and just recites the facts: he took money from polluters, and he voted for their interests.
So imagine our surprise today when the MBTA refused to run the ads.They were "too controversial."
We've heard from lawyers today saying that's almost certainly unconstitutional, and I imagine we'll find out in some courtroom soon. But we want to keep the focus hard on Brown and his vote -- that's why, when the papers asked, my response was: "Too controversial? Too controversial is voting to gut the Clean Air Act, for 40 years the bulwark of our environmental policy. Maybe the T thinks spreading that news will scare people too much -- it's sweet of them to be so protective of their riders, but Brown's vote is the real horror."
We're not going to be silenced -- we've found a company that will put the ads on the back of bicycles and pedal them through the streets. And if that doesn't work, we'll find some latter-day Paul Revere with a horse, and a lantern, and a bell, and whatever the hell it was that Sarah said he was carrying. One way or another we'll get the word out -- but if you'd like to help, you can contact the T here and help pay for the bike-borne ads here.
Follow Bill McKibben on Twitter: www.twitter.com/billmckibben
Richard (RJ) Eskow: America's Real Radicals: The 40 Senators Who Voted Against Medicare
Frances Beinecke: There's a Reason an Ad Campaign Says Senator Brown's Vote Was Bad for Health
John Rosenthal: Sen. Scott Brown: Support Massachusetts Jobs Not Polluters
Heather Taylor-Miesle: Senator Brown Tries to Distract From the Real Issue
MBTA Bans Ad on Scott Brown's Vote to Gut Clean Air Act ...
Anti Scott Brown WhichSideAreYouOn.org ad banned in Boston; Clean ...
Massachusetts Residents Call Out Scott Brown, Rally Strong for ...
Massachusetts Residents Call Out Scott Brown, Rally Strong for ...
Sierra Club Volunteers Deliver Clean Air Message to Senator Scott ...
So vote for your health or don't you choice.
Eliz Warren will be a better Repersentative.
Is that because 350.org is highly principled, or that the money from Goldman-BP-NRDC-Royal Dutch Shell-JP Morgan-Pew, etc. dried up because of the org's association with the cap and trade denier James Hansen?
Great job, Bill. I'm poor, there comes my $5 for your campaign to denounce Scott's dark side. I wish we had a Bill McKibben down here, in rotten FL.
It was just a knee jerk Republican reaction to the U.S. losing its competitiveness during a time of high unemployment.
I think it's a stupid approach. Making the U.S. as unhealthy as the fast developing nations is counter productive anyway.
A better approach is to add an environmental tax or tariff on products sold here based on the environmental impact of transportation, manufacturing, and sustainability of products sold here.
This does several things, it rewards nations for having a strong EPA equivalent, it encourages local manufacturing, it encourages fast developing nations to protect their rain forest, conserve, and reduce pollution. All good things.
One party needs to re-frame the argument.
This knee jerk Republican reactions is just silly.
If they have a blanket policy against political ads, I could live with that.
Increasing environmental awareness is to your own advantage, since you are Boston's greener alternative to driving.
I'm pretty sure it the problem with the add was that it contained facts. All the other adds are just trying to deceive everyone.
And link that vote to a $2 million check he got from polluters?
I would call that a public service announcement.