09/13/2009 05:12 am ET | Updated May 25, 2011

The Power of Language: Dems Failing to Sell Healthcare Reform

Call it Boyle's Law for debate. The lexicon for health care reform has expanded to include the plural noun, town hallers, and it's grown louder as well, increasing in volume from all the shouting. Hot air will expand to fill the available space.

Thus it's refreshing to hear language expert George Lakoff soberly pick apart the rancorous words being volleyed from both sides. His conclusion: Democrats are failing to make a persuasive case for health care reform.

Watch the full program on