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Bob Burnett

Bob Burnett

Posted: January 7, 2011 09:27 AM

Barack Obama and the Three Envelopes

What's Your Reaction:

The frantic final days of the 111th Congress were an emotional rollercoaster that mirrored Barack Obama's first two years as President. As he prepares to run for reelection in 2012, he faces grave national problems, a recalcitrant 112th Congress, and disgruntled Democrats. Obama should reread the classic management tale of the "three envelopes".

A newly hired CEO moves into his office, where he finds a note from his predecessor: "Good luck! If things don't go the way you plan, here are three envelopes you may find helpful. As you need them, open them in numerical order." The CEO puts the envelopes in his desk drawer and gets to work.

It's not clear whether George W. Bush left his successor three envelopes, but Newsweek columnist Jonathan Alter's new book The Promise supplies many fascinating insights into Obama's first year in office. Obama began running the government the day after he was elected President -- Bush stepped aside and let Obama call the shots about aid to financial institutions, homeowners, and American auto manufacturers. Because Bush was so accommodating, and because everyone understood that Dubya didn't understand what was going on, Obama made the critical decisions. It didn't take long for the incoming White House team to recognize that the economy was in deep trouble, worst than they imagined prior to the election.

In the three-envelope story, things start badly for the new CEO and he opens envelope one, which contains terse advice, "Blame your predecessor."

Alter says Barack Obama isn't the kind of person who blames others. Because of this, and the cordial reception the Obama family received from George and Laura Bush, the new President was hesitant to attack his predecessor. This was an early indication of Obama's weakness on tactics and a more pervasive problem with messaging: Democrats never got their "America is in bad shape because the Bush Administration screwed up" message to stick and that gave an opening for Republicans to score with "Government is the problem."

It appears that the Obama Administration's poor messaging was primarily the fault of Senior Presidential Advisor David Axelrod. However, Nation columnist John Nichols also blames Press Secretary Robert Gibbs and White House Chief of Staff Rahm Emanuel.

The communication disaster is indicative of a systemic White House problem. While all exceptionally smart folks, Team Obama only has had a few people who can stand up to the President. In Foreign Policy, there's Hillary Clinton, Robert Gates, and Joe Biden. In Domestic Policy there was only Larry Summers, Director of the White House Economic Council. (Obama had high hopes for Treasury Secretary Tim Geithner, but he turned out to be Summers' acolyte, and former Federal Reserve Chairman Paul Volcker was frozen out by Summers.)

One of the ironies of the first two years of the Obama Administration was that our brilliant 44th President needed the most help on economic policy. He turned to Summers, who -- despite his legendary intellect -- gave Obama the wrong advice on the big decisions: whether or not to breakup "too big to fail" banks, the need for strong financial regulations, and the necessity of a jobs initiative.

In the three-envelope story, the new CEO continues to have problems, so he rips open envelope two and reads, "Reorganize."

As he begins the second half of his first term, President Obama is reorganizing. He's announced that David Axelrod, Rahm Emanuel, Robert Gibbs, and Larry Summers are leaving the White House staff. And others will follow.

But it's not enough for Barack Obama to replace his staff; he needs to recognize his own part in the failures of the past two years. Alter cogently summarizes Barack Obama's strengths and weaknesses. He's very bright, perhaps the most capable President since FDR. Nonetheless, Obama is not tactical, does not have the Bill Clinton gift for translating big national problems into words the average voter can understand, is not as political as he needs to be -- in 2010 Obama had a weak relationship with the Democratic National Committee (DNC) and the rest of the Democratic Party, and does not surround himself with strong enough people.

In the conclusion of the three-envelope story, the situation disintegrates and the CEO turns to the final envelope: "Prepare for your successor and make three envelopes."

While it's not clear that Barack Obama is doomed to be a one-term President, it's obvious changes need to be made. Near the end of Alter's book, he notes that Obama is a fan of the Chicago Bulls professional basketball team and saw them change from an average team, dominated by superstar Michael Jordan, to a winning team, where Jordan became more of a team player. That's the transition the President needs to make if he wants to improve his chances of reelection. Obama has to build a stronger team, particularly in the area of messaging and political strategy, or he's going to have to prepare three envelopes.

 
The frantic final days of the 111th Congress were an emotional rollercoaster that mirrored Barack Obama's first two years as President. As he prepares to run for reelection in 2012, he faces grave na...
The frantic final days of the 111th Congress were an emotional rollercoaster that mirrored Barack Obama's first two years as President. As he prepares to run for reelection in 2012, he faces grave na...
 
 
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10:30 AM on 01/08/2011
You don't give the average citizen credit for seeing through the bull. This man is not a great orator. I've yet to hear one thing from his speeches that I would wish to committ to memory. I understood every word of his Nobel acceptance speech and was nauseated by it's war mongering. His problem is more with his message than his vocabulary.
09:27 AM on 01/08/2011
Bush, not quite aware as he was leaving office, misnumbered the envelopes. Obama opened #3 first.
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Willow207
06:12 PM on 01/07/2011
NOTE:
There are less than 10 comments on this thread, critisizing President Obama....guess that tells his critics, the few of you there are, that most people do not agree with you.
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08:20 PM on 01/07/2011
When I read something that's spot-on but depressing, like this, it has the effect of making me shut up and think.

I'm grateful that there are bloggers who are telling the truth about the key weaknesses and bad judgments in Obama's presidency, because it helps to explain what's gone wrong--but in this case, it also suggests to me that there's no fixing it. Contrary to the knee-jerk accolades I often see, I don't think Obama is a good leader. If he were, he'd have surrounded himself with more people who could stand up to him, instead of the handful named here, and wouldn't have installed Clinton retreads as far as the eye can see.

The prospect of facing two years of watching "The Great Re-Election Show" pre-empt "Fixing What Ails America" only deepens my sense of disgust with it all.
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Willow207
11:35 PM on 01/07/2011
Your comments are less than convincing that Obama is or has been a failure as president. And I thank my lucky stars each day that Grumpy Old Man McCAin and Quitta from Wasilla are not running the country-----even deeper into the ground than Bush did.....

You obvidously do not understand an intelligent and strategic mind, and Obama has just begun to place people in his administration that will work with him in just that way over the next two years. Sit back and watch!
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Ron Shook
01:42 PM on 01/07/2011
Bob,

"While it's not clear that Barack Obama is doomed to be a one-term President, it's obvious changes need to be made."

You are right. It's primarily the lack of clear messaging that has turned Obama into an ineffective president, in spite of some successes. The messaging that needs to be made will doom him for a second term. If he doesn't send the message over and over, even if he squeaks into a second term, he will preside over the initial gross hit of the age of diminishing resources and end of traditional "growth" and be totally ineffective.

The American people and the world must be told exactly what we face from the end of cheap energy or we will never face it with the right tools in time. Who but the President of the United States has the stature and pulpit to make the case? If Obama started now to make the case in full vigor it would surely doom a second contiguous term (kill the messenger.)

But it would mean that the deniers would have the stage for one last time when the economy really hits the wall. It would happen on their watch, and Obama would be the prophet that foretold it. It would sweep this young man back into the presidency in 4 or 8 years with an unheard of mandate for change.

The message is ALL when our civilization must do an about face to survive. The status quo is deadly.
10:34 AM on 01/08/2011
We only face the "end of cheap energy" because the market is allowed to grow it's profits on the outrageous speculation of it. But what else exactly do they have to sell except debt and insurance?
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The Lone Stranger
Yes, I am a lousy typist. OK!
12:47 PM on 01/07/2011
Oh please. Barack Obama is no Michael Jordan. Michael Jordan had a tremnous amount of hard won experience before he started to win Championships. The idea that all it took was for him to switch to being a team player to start winning is absurd. What actually happened was that Michale Jordan succeeded because he was incredibly driven and worked long hours for years perfecting his craft. Eventually his demanding work ethic, his determination and effort became the values ofthe rest of the teamand his wners managed to secure other people willing to work up to this standard.

Michael Jordan and the Bulls were champions because they worked hard at all aspects of their game, they played hard offense nd hard defense and they sought to continually improve themselves.

In comparison, Barack Obama is a likeable guy with virtually no leadership experience. He has not instilled a set of values, he is not working hard towards a clear objective, he is not forcing others around him to rise to his own level of ability and to develop and implement effective strategies. Michael Jordan was incredibly competive. Barak Obama seems to fear conflict and competition, remaining passive and aloof. He is not a championship calliber player you can build a dynasty around because he lacks the very basic skills of leadership that a competent President needs, including strategic planning, management, goal making and a basic ability to fight hard and win.

In 2012, the team owners will not renew Obama's contract.
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JimR
02:44 PM on 01/07/2011
This is a perfect example of how sports provide for lame and extremely awkward analogies for politics.
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Titus
Bourbon, no ice
04:33 PM on 01/07/2011
I think you're characterization of the president is very flawed. I think he is a strong leader. Yes he lacks some experience. I think his ability to achieve the success he has won are indicative of someone who is methodical and patient, and is not a flame thrower who stomps his feet when things don't go his way.
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Oldchef
Former Executive Chef, tr0ll watcher
10:45 AM on 01/07/2011
How about an envelope saying "don't diss your base". Dumped on progressives, dumped on the unions, and you're surprised they didn't come out to vote?
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JimR
02:43 PM on 01/07/2011
I guess progressives and unions aren't too smart—Obama wasn't on the ballot in the midterms.
10:11 AM on 01/08/2011
But we took away Obama's excuses for selling out to the Republicans by not returning his beloved Blue Dogs to office. Now your boys have to bear the Tea Bagger burden of compromising with Obama.
10:45 AM on 01/07/2011
I thought the thirds envelope was going to say "when all else fails, listen to the people".
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The Lone Stranger
Yes, I am a lousy typist. OK!
12:50 PM on 01/07/2011
it actually reads:

" Next time only apply for a job where you actually possess the required skills and knowledge"