What Is High Performance?

04/28/2015 11:10 am ET | Updated Jun 27, 2015

We all want to be our best, but not just during short bursts or when we need to be at our "peak." We want to live and maintain our full potential, to reach and sustain what is called "high performance." I often say, "the definition of high performance is succeeding above and beyond standard norms over the long-term."

Here's what I've learned about high performers as I've become the world's most-followed (and highest-compensated) high-performance coach:

1. Clarity:
High Performers have uncommon clarity about three things: (a.) who they are, (b.) what they desire and, (c.) how they intend to perform and interact with other people. By knowing these things, they can stay true to themselves, in their zone, and highly intentional. Without clarity, there is no way you can reach high performance. With clarity you are focused and limitless.

2. Energy:
High Performers experience and generate heightened and sustained levels of energy through training, discipline and focus. You can literally feel their energy because they've become present, vibrant and strong through their choices, nutrition, and conditioning.

3. Courage:
High Performers are more likely than others to speak up for themselves and to take more risks and bolder actions. They are intentionally courageous, knowing that their decisions and actions are forming a character that is either weak or strong. Their courage helps them get ahead because, when everyone else quits at the first signs of criticism or difficulty or risk, they march on.

4. Productivity:
High Performers simply produce more in the same amount of time as everybody else. They get into experiences deeper than others, and they become more efficient and prolific as well. That's why they get ahead faster. How do they become more productive? They have more clarity, energy and courage!

5. Influence:
High Performers have better people skills; they give others more time, attention and caring, and as a result, other people admire, respect and help them. Their kindness and generosity draws people in, and often helps them be elevated to leadership positions. They simply tend to be exceptionally caring, good, fully contributing human beings.

The most important lesson I've learned is that High Performers are not born; they are conditioned by habit and practice. Sharpen, heighten and hone these five areas of High Performance and you will start to experience what we call The Charged Life!

About Brendon Burchard

Brendon Burchard is the most watched personal development trainer in the world and a Top 100 Most Followed Public Figure on Facebook. Over 30,000,000 people watched his videos in the last 12 months, and over 15,000,000 see his posts every week on Facebook. A #1 New York Times bestselling author, his books include The Motivation Manifesto, The Charge, The Millionaire Messenger, and Life's Golden Ticket.

At the age of 19, Brendon was in a car accident that inspired him to turn his life around and follow his dream to be a writer and trainer. He failed at first, going bankrupt as he strove to write his first personal development book. But by the age of 32, he became a #1 bestselling author and a multimillionaire as an early pioneer in the online education space. Since then, he has dedicated his life to helping others find their charge and share their voice with the world.

Larry King named Brendon "one of the top motivation and marketing trainers in the world." SUCCESS Magazine named him in their Top 25 Most Influential in Personal Development along with legends like Oprah, Tony Robbins, Joel Osteen, Dave Ramsey, Suze Orman, Deepak Chopra, and Wayne Dyer.

To learn more about his seminars, book, and online courses, visit him at