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A Look Inside Pottermore: First Impressions

Posted: 08/15/11 06:46 PM ET

I was simultaneously excited and dismayed to receive an owl by email this morning. I'd been granted early access to Pottermore. I was excited because I was one of the first few thousand to get in. I was dismayed because I got the email thirty seconds before I was to head off to work.

To say I've been distracted today would be an understatement.

Pottermore truly is an exploration into the world of Harry Potter. Each chapter of each book has been rendered into Flash-based paintings that can be explored, zoomed into, and clicked on. Navigation bars above, below, and to the side lets you know what you can read about and explore and move through, taking you to pages and pages of backstory, behind the scenes information, and expanded encyclopedia-like entries of just about anything you could think of.

It's also something of a scavenger hunt. You must collect items ranging from Harry's alarm clock to the cupboard under the stairs to a vial of unicorn blood. Along the way you collect chocolate frog cards of various wizards through history, and books filled with spells and knowledge of the wizarding world.

To say that Pottermore is an immersive experience might be an understatement. The illustrations (at least for the first book) are better than what you saw in the movies. As soon as you get to Diagon Alley you're able to go shopping for your supplies (that you'll actually use) and then you must go buy your wand.

As I went through to choose my wand, I was asked a series of questions, written by Rowling herself, before a wand chose me.

I was assigned a Hawthorne wand with a unicorn core, 10 and 3/4's inches, and of a slightly springy flexibility. It was very cool and seemed very personalized, but you don't realize how personalized until the next screen where you're able to explore what all the different sorts of wand cores and woods mean. There's hundreds of possible combinations, thousands maybe, and somehow when I read about typical personality traits of wizards with my wand it seemed oddly accurate. Magic? Maybe.

Soon, you're brought to Hogwarts itself, learning bits of fascinating information all the way. (For instance, all the fractioned platforms of King's Cross station are in use for magical folk. Platform 7 1/2 is sort of like the Orient Express.)

And that's when the fun really starts. You're sorted into a house at Hogwarts through a series of questions. The questions don't seem to have obvious paths to any specific house but, again, the results seem oddly prescient. As I read the books, I was quite confident I'd be sorted into Ravenclaw and this only confirmed my suspicions.

From there, you're granted access to the common room of your house and the majority of social networking begins. You can link up to Facebook and find friends of your own inside Pottermore, assign them nicknames, comment on their activities, and give them gifts of the loot you've found throughout the book.

But there's even more to do. You can cast spells and duel with fellow (live) students, you can make potions, and keep track of house points in the Great Hall. In fact, there is an active competition for the House Cup and you see the house points for all four houses in the Great Hall.

An interesting side note: It seems as though the sampling of users given access to Pottermore was quite small. My guess is they're slowly easing into the server load. In the Great Hall there are numbers for how many students there are enrolled in Hogwarts (meaning they made it all the way through the Sorting Hat) and as I write this, there are less than 3,600 people total. It seems as though getting in was extremely rare and I have no idea how quickly they'll be letting more people in.

The site still has a few problems, but that's to be expected in such an early beta. I had problems making potions and stirring ingredients, there seemed to be some glitches in the hidden content here and there, and there were spots of slow connectivity, but overall the experience is smooth and utterly absorbing.

I'll be honest, I'm not even the biggest Harry Potter fan and I found the whole experience completely riveting. It really has taken a significant chunk of my day.

My favorite behind the scenes tidbit? That Hermione Granger might have been known as Hermione Puckle. The behind the scenes stories are fascinating and offer an unparalleled look into J.K. Rowling's creative process. She even has cameos in short (20-30 seconds) videos introducing you to Pottermore and congratulating you for completing the first book.

Surprisingly, I didn't see any ads except for a modest Sony logo in the top right corner. Not too obtrusive and easily ignored.

I've been saying since day one that this is very smart move for J.K. Rowling to expand her saturation in the lives of fans (she might be growing into a capable rival for George Lucas and the world of Star Wars... but probably not). More than that, though, this is good for those of us writers who are relying more and more on digital publishing for income. This is going to turn a lot of readers into digital book consumers, and that's good news for everybody.

Bryan Young is the editor in chief of the geek news and review site Big Shiny Robot! and the author of Lost at the Con.

 
 
 

Follow Bryan Young on Twitter: www.twitter.com/swankmotron

I was simultaneously excited and dismayed to receive an owl by email this morning. I'd been granted early access to Pottermore. I was excited because I was one of the first few thousand to get in. I...
I was simultaneously excited and dismayed to receive an owl by email this morning. I'd been granted early access to Pottermore. I was excited because I was one of the first few thousand to get in. I...
 
 
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Blodo
Time to build a better world
03:20 PM on 08/18/2011
OH NO! I just kicked a serious MMORPG habit last year. And now this.

Must not...must not...
02:59 PM on 08/18/2011
Wonder what the monthly cost on that will be.

Ana Mancini
05:31 PM on 08/18/2011
The site says that it will be free.
09:11 AM on 08/19/2011
Well thats good I guess.. The upsells alone would make them a fortune.

Ana
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Read AloudDad
Simply reading the best children's books to my twi
07:57 AM on 08/18/2011
Sounds riveting indeed! I was wondering what the land of Pottermore looked like from the inside!

Thanks for the early peek!

Read Aloud Dad

www.ReadAloudDad.com
04:14 PM on 08/17/2011
Thanks HP for this little tidbit. I can't wait. I missed the owls the first time around. So it is October for my kiddos and I.
HUFFPOST SUPER USER
gemini68
11:05 AM on 08/17/2011
This sounds AWESOME! I want it!
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HUFFPOST SUPER USER
RedDogBear
10:58 AM on 08/17/2011
"An interesting side note: It seems as though the sampling of users given access to Pottermore was quite small. My guess is they're slowly easing into the server load. "

Its called a beta test and it usually doesn't have much to do with how much the servers can handle. Its not like the servers need to build up their muscles or anything. It most likely has to do with the fact that there still may be some small bugs in the system and they want to be able to work those out with a small group before opening it up to everyone.
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HUFFPOST BLOGGER
Bryan Young
I'm a filmmaker and author
03:12 PM on 08/17/2011
No... I think it has to do with gauging server capacity. That's why they've been rolling it out in phases and the more it gets rolled out to the longer EVERYTHING takes to load. Don't underestimate the immense power it takes to run this site.
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HUFFPOST SUPER USER
RedDogBear
03:30 PM on 08/17/2011
If that's the case it doesn't say much for the people building the site. These things are very well understood. You can analyze the code for a site (how many pages, what kind of interaction, how much database activity, how much processing on client vs. server, etc.) and very reliably figure out how many servers you need for X number of users as well as how to configure the servers (e.g. database vs. application logic). You can also build a test site and run simulations to see how it will perform for X number of users. These kinds of user tests are usually about working out various user interaction issues not so much load testing. But since I'm not using the site I can't say for sure, its possible you are right and in this case its about performance.
08:05 AM on 08/17/2011
GRRRRRR! I shouldn't have read this, it just makes me want to check my email every 5 seconds for the Welcome email. :( Oh Pottermore, WHY DO YOU HATE ME?!?!?
04:16 PM on 08/17/2011
I am sure they don't hate you... they just don't like you... enough. Me either for that matter.=)
06:11 PM on 08/17/2011
errrr I meant they don't like me enough either. sorry that totally read wrong
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lilly091
Southern and loving life!
10:34 PM on 08/16/2011
This looks so cool! I can't wait till October when I get to finally see it :)
05:07 PM on 08/16/2011
A Kindle has been a blessing for me because my eyes are slowing becoming worse and worse. With Kindle or I imagine any e-book reader I can adjust the print size to what I need to be able to read comfortably.
I also find the amount of free or 99 cent books is increasing so I am able to try authors I haven't read before more easily.
I tend to read books I really enjoy over again about every 3 to 5 years and with my eyesight becoming poor I can get the books for Kindle and reread them more easily. I complicated story is frequently more interesting at the second or third read as I catch and understand more of the details. I generally read for the story the first time around.
Also as mentioned by another Kindle fan the pad can be read in bright sunlight which is often not possible even with a paper book.
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gurukalehuru
cwtc7
04:40 PM on 08/16/2011
I'm torn. I loved the books, liked the movies O.K., and I'm about as geeky as anybody I know, but I never got into Farmville or Mafia Wars or 2nd Life or anything else like that on the internet. I don't know if i really want to join a house and compete for points and find out what my wand would be. Life is short and the real world is all consuming. I would love to get a look at the train schedule out of King's Cross, though. I'll probably take a look when it goes full public. I hope I don't get completely addicted.
04:27 PM on 08/16/2011
When does the general population get access to the site?
04:33 PM on 08/16/2011
October.
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HUFFPOST BLOGGER
Bryan Young
I'm a filmmaker and author
04:41 PM on 08/16/2011
October.
04:46 PM on 08/16/2011
Thanks much.
04:21 PM on 08/16/2011
I thought part of this whole pottermore thing was that she was FINALLY warming up to the digital format and would be releasing the books in digital format. Is this not the case? I could care less about playing around on some website, I want to download the books on my Nook!
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HUFFPOST BLOGGER
Bryan Young
I'm a filmmaker and author
04:41 PM on 08/16/2011
It is the case. It comes in October.
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ivanhoemb
Oderint dum metuant
02:58 PM on 08/16/2011
The site seems pretty clever, based on what is in this article. A sort of game and social site combined. Two important questions. How will it generate income? What safeguards are there to protect minors from predators?
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HUFFPOST BLOGGER
Bryan Young
I'm a filmmaker and author
04:43 PM on 08/16/2011
It's totally anonymous for one. And there's no ads, I think it'll be paid for with eBook sales. Rowling has committed to making it free forever.
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Kerry Cook
02:49 PM on 08/16/2011
It's nothing short of amazing what has to be done to get kids to read today. I still don't know if I am for this or not. I was lucky enough to have been born into a family that treasured reading & was surrounded by books so that the drive to learn to read myself was realized at 4 years old. I am curious to know how many kids are reading books "for fun" rather than because they must for school? Do you read to your kids? Do your kids read to you? How many take trips to the library as a family & encourage each other to find a book that's "harder" than the level they're comfortable with? Are there any families like that left or has the internet killed that off too? Reading is awesome! There is absolutely nothing like getting lost in a good story. I suggest to all that read this comment to turn away from the screen & go find something to read for at least a 1/2 hour & encourage others to do the same.
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tanya11111
appraiser of folly
03:30 PM on 08/16/2011
As a fellow book lover I suggest you stop telling people what to do. It is one thing to read and to love it, and another the lecture people on sitting n front of a screen as you do the same.
03:55 PM on 08/16/2011
Self righteous, are we? Get off the internet yourself, do everyone a favor.
12:58 PM on 08/16/2011
I was one of those who was granted early access by finding the magic quill, but I'm still waiting for the email that actually lets me in. I got one that said I would be receiving it, though. I've got the username and password; now I just need them to let me in. I can't wait to see this new way of enjoying the books.