Back in December, BurgerBusiness.com reported that the McDonald's co-op in central North Carolina had tweeted that it had plans to expand the All Day Breakfast menu. Then the tweets disappeared, the company said any such expansion if it happened would be local but not national. But now the McDonald's Triad Co-op not only has the bigger All Day Breakfast menu it promised -- 17 items; nearly double the nine on the national rollout menu -- it has a modified logo to promote it.
Initially, a market was either all-day-biscuit or all-day-muffins. Pick one. However, McDonald's Triad Co-op -- with 26 franchisees operating 92 McDonald's restaurants -- has both. Actually it has three platforms: muffins, biscuits and McGriddles all day, disproving the company's assertion that stores couldn't handle both biscuits and muffins all day.
The original All Day Breakfast menu unveiled in October offered nine items: Three muffin sandwiches (or three biscuit) plus Fruit & Maple Oatmeal, Sausage Burrito, Fruit & Yogurt Parfait, Hotcakes, Hotcakes & Sausage and hash brown.
Perhaps a harbinger of what's to come nationally, the Triad market All Day Breakfast menu (above) looks like this: Three muffin sandwiches (Egg McMuffin, Sausage McMuffin and Sausage McMuffin with Egg); four biscuit sandwiches (Bacon, Egg & Cheese, Sausage Biscuit with Egg, Buttermilk Crispy Chicken Biscuit and Sausage Gravy & Biscuit); three McGriddles (Bacon, Egg & Cheese; Sausage, Egg & Cheese, and Sausage); Hot cakes an Hotcakes with Sausage; Sausage Burrito; Fruit 'N Yogurt Parfait; and Fruit & Maple Oatmeal; and hash brown. That's 17 items.
A menu this big deserves a different logo, and the Triad Co-op is using one that trumpets "Bigger Menu."
All Day Breakfast came to McDonald's Australia last week, and, surprisingly, it's even more limited than the original U.S. menu. There are just six items on its "All Day Brekkie" menu, one of which is a buttered English Muffin. No biscuits; no McGriddles; no burritos, yogurt of oatmeal.
But what they do have that we lack is apparel (above). McDonald's Australia has teamed with designer Emma Muholland to create "All Day Brekkiewear" apparel. Initially at least, the clothing can be had only as a contest prize. Perhaps the clothing will be sold through the Big Mac Shop online apparel store that McDonald's operates in Canada, Australia and Europe.
For lunch and dinner, McDonald's Australia has brought back two past LTO favorites: A Lamb & Feta McWrap, as well as a Chicken Caesar McWrap (Grilled or Crispy chicken).
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