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Is This the Future of Fast Food Promotions?

01/14/2013 08:09 am ET | Updated Mar 16, 2013

Last August, McDonald's introduced the Chicken Box in Germany, offering a customizable, mix-and-match, multi-person pack of Chicken McNuggets, Chicken McBites and Chicken Sticks. BurgerBusiness.com predicted that boxed meals with burgers would finally come to the U.S. in 2013 and we didn't have to wait long to see it.

Just in time for the "big game," Southeast chain Krystal this week has brought out a boxed offering called The Tailgater that goes an important step beyond the familiar 20-piece McNugget pack or Taco Bell's Taco 12 Pack. Competitively priced at $15.99, the Tailgater combines 12 of the small, square burgers Krystal has been serving since the Great Depression with 20 chicken wings.

Obviously, Krystal's Tailgater answers KFC's $19.99 Gameday Bucket, which includes eight pieces of chicken, eight Hot Wings and 10 Original Recipe Bites. But Krystal's is a multi-person combo pack of both burgers and chicken from a major chain. We'll see more.

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